Case Studies

Viking River Cruises Inspires Travelers with User-Engagement and Rich Media

Viking River Cruises Case Study

 

Background

River cruises competitively priced for genuine value

Offering destination-centric river and ocean cruising designed for experienced travelers with an interest in geography, culture, and history, Viking River Cruises features onboard cultural enrichment and shore excursions that are competitively priced for genuine value.

 

Goal

Capture and feature compelling guest experiences from their premium river cruises

Viking River Cruises desired to increase traveler engagement and create new opportunities for sales. Driven by a growing amount of data supporting the influence of earned visual content on travel decisions, the cruise line chose Rivet to capture and feature compelling guest experiences from their premium river cruises.

 

Solution & Results

98 percent of the content acquired was linkable to the itinerary page for a specific cruise

The content strategy employed with Rivet helped advance prospective passengers through the dreaming and planning phases of the guest journey. Within one week of launching Rivet to collect user-generated content, the client received more than 1,000 high-resolution photos and videos from guests showcasing their travel experiences. 98 percent of the content acquired was linkable to the itinerary page for a specific cruise.

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