Case Studies

Build.com Uses UGC as Cornerstone of Content Strategy, Increases Engagement & Time On Site with Rivet Works Platform

Read the Build.com case study

 

Build.com wants to move up the funnel and be a place that people come for inspiration long before they know what they want to install, and they have developed a robust content strategy to get them there.

At the center of this content strategy is user-generated content (UGC) – customer stories and people’s project experiences – that serves as unbiased inspiration from customers, for customers.

Rivet Works provided Build.com a solution for collecting, managing, and displaying authentic, socially-oriented customer stories.

Learn how Build.com has harnessed the power of Rivet Works-collected UGC to kickstart creative and highly successful content marketing campaigns by downloading the case study.

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Justin Bergson
“The value of providing real photos and unbiased examples of products installed in people’s homes will be a game changer and separate us from our competition.”

-Justin Bergson, Build.com Content Marketing Strategist

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